About The Survey

Risky Business: Reputations Online™ is a worldwide online survey of 703 senior executives conducted by Weber Shandwick in cooperation with the Economist Intelligence Unit (EIU). It addresses such issues as the vulnerability of company reputations, the resources executives rely upon to assess company reputations, the identification and prioritization of online risks to reputation, the impact of traditional and new media on reputation, the globalization and localization of digital reputation, the viability and penetration of Web 2.0, the threat of employee cyber-sabotage, and most importantly, the best measures for protecting a company’s reputation online.

Weber Shandwick will be following up on this initial release of Risky Business survey results with additional reports that will focus on select segments. Stay tuned.

1
“The Internet is a great way to access information quickly; however, damaging corporate information can spread just as quickly – even before it is verified.”
– Risky Business: Reputations Online Survey Participant (executive from U.S.)
2
“Corporate reputations can only be damaged if the company itself has done something that is deserving of the criticism leveled at it.”
– Risky Business: Reputations Online Survey Participant (executive from Australia)